Wednesday, March 31, 2010
The Big New Role Of The CFO
Chief financial officers need to be ready to take on greater responsibility for corporate decisionmaking than ever before.
The global economic downturn has put a bright spotlight on chief financial officers and the finance organizations they preside over. Amid all the world's volatility and uncertainty they have been drawn ever more often into the boardroom discussions where decisions are made. Their bosses, chief executive officers, no longer want mere number crunchers; they want them to provide forecasts, manage risks and provide insight into issues ranging from pricing to production. As a result, CFOs are emerging with far greater clout and responsibilities than before.
IBM's new 2010 Global CFO Study, based on input from more than 1,900 CFOs and senior finance leaders worldwide, attests to this shift. Although the importance of core finance tasks hasn't diminished in any way, CFOs have had to sharply increase their focus on company-wide concerns. The IBM study indicates that they are seriously struggling to come to terms with the dramatically altered economic landscape, and only half of those surveyed said they feel they're effective in giving their CEOs adequate business insight. An overwhelming majority are planning big changes.
See full Article.