
There is great potential to reduce energy consumption and minimize its total cost by using existing technologies—and without changing the everyday habits of consumers.
The specter of more expensive energy, along with concerns about its availability and environmental impact, has renewed interest in finding more efficient ways to use it. For executives, this shift could bring not only new challenges, including stringent regulations, but also new business opportunities. And for society as a whole, the potential savings are huge: more than $1 trillion in the United States alone.
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