These businesses are setting the bar for corporate social responsibility, according to a new ranking.
Hewlett-Packard, once tainted by a 2006 boardroom espionage case that brought down its chairman, today topped CRO magazine's annual list of America's 100 Best Corporate Citizens. The Palo Alto, Calif., tech giant beat out the other companies considered--those that make up the Russell 1000 large-cap index--because of its high rankings in categories like corporate governance, philanthropy and environmental impact.
Hewlett-Packard ( HPQ - news - people ) had ranked fifth in 2009 and bumped Bristol-Myers Squibb ( BMY - news - people ) from the top spot. Gabi Zedlmayer, the vice president of HP's office of global social innovation, credits the company's philanthropic efforts for the ranking, particularly its $23 million in "innovation grants" to universities. Good marketing has helped too. "We've done a better job of communicating the progress we're making," Zedlmayer says.
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