Tuesday, May 11, 2010

Guest Insights: Corporate social responsiblity with sprinkles on top


What would you do if everything you worked to build over four decades was destroyed in less than four hours? On September 4, 2009, David and Penny Chapman watched nearly half a century's worth of effort burn to the ground.

Since purchasing a creamery in Markdale, Ontario in 1973, David and Penny Chapman have guided Chapman's Ice Cream to rank as Canada's largest independent ice cream manufacturer.

While they started with four employees and two trucks, the Chapman's commitment to community and product integrity has resulted in steady growth. The company grew to more than 350 employees and a fleet of 60 trucks, which made the devastation on September 4 all the more painful.

See full Article.