The 2010 Cone Shared Responsibility Study, released today, reveals companies are failing to make the grade when it comes to effectively engaging consumers in their cause-related and corporate responsibility efforts. Key findings include:
* Eighty-four percent of Americans believe their ideas can help companies create products and services that are a win for consumers, business and society; yet, only half (53%) feel companies are effectively encouraging them to speak up on corporate social and environmental practices and products.
* Three-quarters (75%) of Americans give companies a “C” or below on how they’re engaging consumers around key issues such as business practices and support of social/environmental issues.
* Sixty percent of consumers say they would be more likely to buy a company’s products and services if it incorporated their feedback and ideas.
See full Report.
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