Relevant, Responsive, Reliable, Resilient and Transformative
Brand is the embodiment of an organization – all the symbols, experiences and associations connected to it. It's what we feel about a product or service, why we trust it. And when it delivers on both aspiration and function, it's near unstoppable. But does all this power do good from a sustainability perspective?
We are interested in brand as a lever, feeling the potential for positive change is too enormous to ignore.
We believe that sustainability is good for brands – and that brands are good for sustainability. The connection between sustainability and brand helps build better relationships across value chains, creates new market opportunities, reduces risk, and, critically, more deeply embeds sustainable practices by making them part of the organization's identity, its story – and when sustainability is part of the brand promise, it is far less likely to be compromised.
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