Learning from the literature of corporate environmentalism.
We are at a critical point in history, “we” meaning Homo sapiens. We face a collision of problems on a scale beyond anything in the experience of our species, all having to do with the carrying capacity of the planet. Maybe, just maybe, it’s not too late to surmount these problems — if we are smart, fast, persistent, creative, and lucky.
Fortunately, after decades of painting environmentalism as fringe thinking (even long after it became accepted by the public as a basic value), the corporate world has come around to seeing green as the future — or at least as a path to profit.
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