BP's oil spill has been a catastrophe with a number of important lessons for other businesses. However, many of these lessons are being lost because of the tendency to simply personalise the problem as being the fault of one man – Tony Hayward. CSR writers and US Presidents alike have cast Hayward into the role of the 'bumbler', the ineffective and irresponsible non–leader, the gaffe–prone idiot. He wasn't simply branded as the 'most–hated' man in America, but also the 'most clueless'.
These are easy points to score. Does it matter if the evidence doesn't support them? Is it the case that when there is a popular cause against a company that has done wrong, then any stick is good enough to beat a dog?
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