It is a conundrum of somewhat recent vintage, thanks to the accelerated development of corporate social responsibility over the past five decades: How should we quantify the qualitative? Is "doing good" worthwhile in and of itself? Or can its impact—its value to society—be quantified in terms that justify its efforts and, in doing so, prove its financial worth to the enterprise and to society?
Last year we accepted a challenge from Infoxchange, a not-for-profit organization working to bridge Australia's digital divide. Even before the global financial crisis, individuals and communities around the globe were suffering economic hardship. Whether the cause is a stagnant national economy, long-term unemployment, refugee flight, family dysfunction or any one of countless other causes, the result is the same: A layer of society is left behind. It is incumbent upon us not to forget these people, and there are positive signs that as a society and a business community we are not doing so.
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