Thursday, August 26, 2010

Radical transparency could lay bare the eco impact of our shopping


If information on the ecological impact of a product was easy to come by, many consumers would use it as part of their buying decision, says Daniel Goleman

With climate legislation dead in Congress and the fizzled hopes for a breakthrough in Copenhagen fading into distant memory, the time seems ripe for fresh strategies — especially ones that do not depend on government action.

Here's a modest proposal: radical transparency, the laying bare of a product's ecological impacts for all to see.

See full Article.