I can vividly remember my first day at my new employer, Procter and Gamble, back in the 1980’s. I walked into Cincinnati headquarters and entered the elevator. On the ride up, I clearly recall four men in suits discussing details of a commercial they were producing for the brand to which they were all assigned - Always Sanitary Napkins. I stood in front of them in my own boring grey suit, being sure to convey proper elevator etiquette - looking up and pretending not to listen - but I couldn’t help but absorb their every word. They went on to discuss some pretty intimate details of what the product delivered and how they would convey that in the commercial. I remember thinking: “This is odd. Where are the women in this conversation?”
More than two decades later, as I’ve moved from traditional media marketing to digital media marketing at comScore, I frequently find myself asking the same question. The digital world is increasingly dominated by the thoughts, actions and intentions of women, but as I travel from meeting to meeting and conference to conference in our industry, I often find myself as one of the relatively few females in any given room.
See full Article.
Posts
