As a consumer, it’s nice to think that you’re in the driver’s seat. Each dollar you spend goes to this retailer, then to that supplier and on to such-and-such manufacturer, quite often ending up at so-and-so corporation and/or global conglomerate. Where and on what you spend that dollar determines which companies earn profit and influences how other companies make products as they try to compete on the open market. That is the win-win scenario often outlined by “free market” proponents, is it not?
Of course, there are other variables, such as the limited knowledge consumers have of any given product beyond store shelves. How many of us really know (or want to know) where that t-shirt, canned corn or package of steak came from?
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