Sunday, September 05, 2010

Critique shines light on challenges of CSR practice


Dr. Aneel Karnani’s commentary in the Wall Street Journal, “The Case Against Corporate Social Responsibility” is a good illustration of the challenge facing the business management strategy field in the 21st century — namely to comprehend the changing role and impact of business in society and integrate this understanding into contemporary management theory.

Like many critics of CSR, Dr. Karnani’s world view remains firmly rooted in the 20th century social contract where governments (supposedly) took care of social responsibility and business took care of business. For Dr. Karnani, corporate social responsibility at its core is nothing more than a misguided distraction for business leaders and managers who should be focused on “profit maximization.”

See full Press Release.