Buying green, has proven to be more than a passing fad. Consumers and activists like have shown that going green is profitable, trendy, and more recently, used as a way to express a social consciousness towards responsible living and consumerism.
LOHAS, or Lifestyles of Health and Sustainability, is an acronym coined by the Natural Marketing Institute (NMI) in the United States to refer to market segments that subscribes to a way of life that positively impacts health and fitness, the environment, personal development, sustainable living and social justice.
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