Monday, October 11, 2010

Balance sheet basics


Educating lenders about your business can help smooth relationships

It might not shock the cynical, but finance directors report that their banking relationship managers often do not know their way round a balance sheet – and it is the FD who has to walk them through the basics.

It is an opportunity for FDs. It can help your lenders get a more detailed picture of your business; it creates trust; and, since those in the banking community talk to one another, it delivers a valuable marketing message of your own expertise – something they can put faith in and distribute around the community.

See full Article.