Are you ready for the new era of end-to-end responsibility? It’s no longer good enough to do your job well, satisfy customers, and generate financial returns. In the future you will be held accountable for the supplies you use and where they came from, what your customers do with their purchase and whether it improves their lives, and the costs and benefits to the countries and communities touched along the way.
Increasingly, companies and leaders will be assessed not only on immediate results but also on longer-term impact—the ultimate effects their actions have on societal well-being. This trend has been coming in small waves for years but now is surging because of the Gulf oil spill, rising U.S. health care costs in conjunction with declining health, and the role of complex financial schemes in the global recession.
See full Column: It's Time to Take Full Responsibility - Harvard Business Review
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