How significant would it be if America’s 29 million small businesses increased their energy efficiency and reduced their emissions? Judging from the example of one California entrepreneur, the impact could be far greater than you might expect.
Would enlisting millions of small companies in a national response to climate change be worth the effort? Their prominence in political rhetoric suggests that it might. Small business owners are attractive political icons — entrepreneurs personify American ideals of free enterprise, innovation and self-reliance. But their individual contributions to greenhouse gas emissions are small, and in practice, getting millions of entrepreneurs to agree about anything is like herding cats; we are a diverse, independent, and competitive group. This leaves the value of a small business response to climate change unclear.
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