Masamitsu Sakurai, Chairman of Ricoh, Chairman of Keizai Doyukai, and listed on Ethisphere’s 2008 100 Most Influential People in Business Ethics, says Companies are going to have to respond to a “Post-Kyoto” world. The expectations of this new world will now be far more demanding in terms of emission reduction targets and the need for total participation, feasibility and fairness. In addition to these new global demands, corporate executives will still be expected to manage the continuous growth of their business.
The pressing concern of the world right now is how to minimize the effects of global warming. To achieve this goal, the emission reduction targets for each country should be much higher than Kyoto levels. Such targets cannot be reached through regular efforts, something extraordinary is required. This is where innovation comes in.
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