Based upon a new article in British newspaper ‘The Guardian’ the landscape for a corporation’s CSR practices have gone from being very pedestrian to a fully fledged component of how they do business. This is encouraging news and to be expected, the days of a corporation assigning a few employees the responsibility for corporate social responsibility and perhaps upping their recycling program are long gone. Not only is CSR becoming a companywide practice but perhaps more importantly the perception of business leaders has changed dramatically in the last decade – 10 years ago on the 11% of CEOs felt that CSR was an integral part of the company’s platform for success whereas today that figure stands at more than two thirds of the same population.
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