Richard Branson's Climate Change Agenda

His empire includes airlines, mobile phones, digital publishing, and space travel. Why the billionaire high-school dropout has added climate change to his agenda.

You have said that on global climate change, governments cannot lead by themselves. What role do you believe governments should play?

I don’t think governments can lead alone on anything, really. I think the world is moving much more to a world where the business community has to work closely with governments in helping them get a lot of problems resolved. And I’m a strong believer that business should be a force for good, not just a money-making machine for its shareholders. When it comes to climate change, business has to play its part, because governments have largely forsaken the world and not grasped the nettle. I think if governments were to set the rules by which we all played, to incentivize industry to move in a particular direction, that would really help us get on top of the problem.

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