Lorillard Inc., maker of the U.S.'s leading menthol cigarette brand, is engaged in a fierce battle to prevent the Food and Drug Administration from banning a product that accounts for roughly 90% of its sales.
Among the company's tactics: buying up a host of menthol-bashing Internet domain names, including MentholKillsMinorities.com, MentholAddictsYouth.com and FDAMustBanMenthol.com.
Keeping those names out of the hands of critics is just one part of Lorillard's multimedia campaign to thwart a possible ban. The fight's next round is scheduled for next week,
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