‘…The extent to which this whole green phenomenon is being driven by genuine consumer demand or by the retailers is a moot point. In truth, the answer is probably a bit of both. Justin King, chief executive of Sainsbury said: “This is customer-led. But in terms of solutions, it’s largely in the hands of retailers and manufacturers. Customers find it difficult to work out what the right answers are and they need help.”
Some argue it does not really matter as the outcome is positive. Tony Hoskins of The Virtuous Circle, a reputation-management firm, said: “Tesco is a very significant influence, probably more so than government as regards consumer behaviour.”
See full Press Release.
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