Saturday, January 01, 2011

Women social entrepreneurs driven by impact rather than scale

Many women are turning to social entrepreneurship because they tend to work more with their hearts, says American serial social entrepreneur and Ashoka Fellow Christina Jordan. Women tend to be very nurturing and their work is an extension of how they see the world.

According to Jordan, the gender differences come in when it comes to scale. “From my experience in social entrepreneurship, there seem to be more men who take on more large-scale initiatives than women do. That doesn’t necessarily mean that women’s initiatives are not successful; it’s just that they don’t necessarily tend to be driven by the same desire for ‘big’. Women seem to be driven by the desire for impact that’s tangible to them.”

See full Article.