
Bank of America and Wells Fargo are among the big banks just now starting to experiment with Twitter and other social networking media. All in all, lots of other banks are moving similarly. A CNBC reporter spent some time monitoring the tweets and has this to say: "The tone for both is unfailingly cheery, enthusiastic and helpful. They answer questions and point frustrated customers in the right direction. And yes, the tweets read like ads. 'Glad 2 hear that you are happy with personal & business banking @ Wells Fargo. We appreciate your business!" Bank of America's Twitter rep, David, Tweets: "Thank you! We're glad we can help, listen, and learn from our customers."
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