In the framework of the Changing Behaviour project, the Energy research Centre of the Netherlands (ECN) developed a toolkit to enhance the success of energy saving programmes among consumers. Currently, such programmes seldom lead to permanent savings. The toolkit contains a step-by-step plan, practical checklists, illustrative examples and much background information for managers of energy saving projects. A second result of the research project is a list of recommendations for policy makers based on insights obtained in the project with regard to stimulating behavioural change. It may be difficult to stimulate energy efficiency among consumers, but it can be done if the right steps are taken and sufficient attention is paid to crucial elements.
The MECHanisms (Make Energy Change Happen) Toolkit is an instrument for managers of energy saving projects, available from http://mechanisms.energychange.info. Next to the step-by-step plan for setting up, implementing and evaluating projects, it also contains practical checklists, illustrative examples and much background information on the various target groups (home-owners, tenants, offices, schools, etcetera), do's and don’ts and experiences from previous projects in which the toolkit was used. MECHanisms pays particular attention to the elements that are crucial in realising long-term savings, such as the context and the involvement of the target group. In order to make a permanent change, the new behaviour of the target group also needs to be stimulated by their surroundings.
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