Here are the businesses consumers like and dislike more than any others.
Are you more likely to buy from Amazon or eBay? Fill up at Chevron or Exxon Mobil? Fly Southwest or Delta? Chances are, when you chose one of these brands over another, you're influenced more by the company's reputation than by any particular product it offers.
In the first quarter of 2011, Reputation Institute, a private consulting firm, conducted an online study among 32,946 consumers in which it measured their perceptions of those companies among the 150 largest in the U.S. that they were “somewhat” or “very” familiar with.
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