What Happens When Solar Power Is as Cheap as Coal

It's a horrible paradox that bad things are generally cheaper: Like Big Macs. Or H&M. Top of this list, of course, is coal power, which is really quite horrible for the planet but is also deliciously cheap to produce. We are, if nothing else, a bottom-line driven society. Besides the rarefied few of us who are willing to drop more money on organic food and clean power just because it's the right thing to do, most people--out of necessity--are going to gravitate toward the cheapest and easiest option. Coal power is so cheap, it's what the power company supplies without you asking. Sign me up! But now, according to new predictions from Bloomberg New Energy Finance, solar power is going to be the wallet-friendly option as soon as 2013. This is faster than was originally thought. For instance, the Bush administration set a goal for this to occur by 2015, and others predicted that as well. Two years ahead of schedule on creating an entirely new cost-efficient and clean power source is really not too shabby.

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