Charles Fishman, a longtime writer for Fast Company magazine, is the author of “The Big Thirst,” a new book on water. He previously wrote “The Wal-Mart Effect,” which was an Economist “book of the year” in 2006 and a finalist in The Financial Times’s awards for best business book. Our conversation follows.
Simon & Schuster
Q. You call the last 100 years “the golden age of water,” at least in the developed world. But you also say the golden age is over. As you told Terry Gross, on “Fresh Air,” “We will not, going forward, have water that has all three of those qualities at the same time: unlimited, unthinkingly inexpensive and safe.” Why not?
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