Wednesday, June 22, 2011

CEOs pursue business opportunities where corporate and societal priorities converge

CEOs pursue business opportunities where corporate and societal priorities converge
CECP and Accenture identify five imperatives for driving Sustainable Value Creation


Can businesses sustain meaningful growth, drive innovation, and simultaneously address some of the most important societal challenges facing communities and nations globally? The CEOs whose insights form the basis of a new research report by the Committee Encouraging Corporate Philanthropy (CECP) and Accenture (NYSE: ACN), a global management consulting, technology services and outsourcing company, see the answer to that question as an unequivocal “yes.” These CEOs are moving beyond traditional ideas of philanthropy and beyond traditional corporate strategy as well; they are looking for competitive advantage and sustainable profitability in the increasingly-converged space between financial success and societal progress.

The report, “Business at its Best: Driving Sustainable Value Creation,” features commentary from CEOs across industries and case studies from around the world, including: Alcoa (NYSE: AA), The Campbell Soup Company (NYSE: CPB), Duke Energy (NYSE: DUK), HSBC (NYSE: HBC), GE (NYSE: GE), Novartis AG (NYSE: NVS), PepsiCo (NYSE: PEP), S.C. Johnson & Son, Inc., and Verizon (NYSE: VZ).

See full Press Release.