Every ambitious small company wants the same thing – to grow. And small companies that produce a more sustainable product, or a healthier product, and does it with style can often find that the marketplace rewards them by giving the chance to grow quickly.
You will be familiar with some of the names that fit the description. Seventh Generation. Innocent. Green & Blacks.
But the question is this – is never–ending growth even a desirable goal for companies leading the charge towards a sustainable future? Isn't growth a big part of the problem, as our species continues to gorge itself in an orgy of overconsumption?
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