McDonald’s, the world’s biggest fast-food company, said Wednesday that it had reached a deal under which a nonprofit organization would certify as sustainable the catch used for each of the 100 million fish sandwiches the chain sells in Europe every year.
Beginning in October, the blue eco-label of the Marine Stewardship Council will appear on the wrappers of McDonald’s Europe’s Filet-o-Fish sandwiches, which are made from fried white fish, tartar sauce and a slice of cheese served on a steamed bun.
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