Wednesday, July 13, 2011

5 Ways to Get Male Executives to Invest in Women’s Initiatives


Studies and statistics consistently point towards company benefits and increased profit margins when women are encouraged and emerge as leaders in the workplace. Consequently, companies are increasingly recognizing the importance of identifying and developing female executives. This movement parallels the success women feel when male senior executives become sponsors, mentors and champions of professional gender equality.

However, for those male senior executives who have not yet become involved with this effort, the question remains: how can we encourage and persuade them to invest in women’s initiatives? Here are 5 tips to consider.

See full Article.