Wednesday, July 27, 2011

What's the Big Secret?


In 2009, author Daniel Goleman wrote a book called Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything. In it, he argued that we were facing an age of radical transparency – the underlying concept being that decision making will soon be public, and has to be transparent from the beginning of the process.

Yet, we are in an era where there are many companies, private or otherwise, that pride themselves on being secretive. Private, family-run companies like Ferrero, ALDI, and Forever 21, and publicly traded companies like Apple, thrive on secrecy.

See full Article.