Tuesday, August 16, 2011

Cracking the Unwritten Code of Entrepreneurship

Are great entrepreneurs born or are they built?

It’s a critical question for any aspiring owner who wants to start a business.

The process theoretically goes something like this: An entrepreneur has a brilliant idea, writes a business plan, gets start-up funding, puts together a team, creates a product or service, and sells out to a Fortune 500 firm. It sounds logical, but reality paints a different picture.

Let’s start with the brilliant idea. There are many stories floating around about entrepreneurs whose empires were sparked by blinding insights that occurred during some mundane activity, like waiting for a bus or taking a shower. We call this the myth of the epiphany, and the truth usually differs from the myth.

See full Press Release.