Wednesday, August 17, 2011

What motivates consumers to make ethically conscious decisions?


A breakdown of how UK adults and Guardian readers approach sustainability

There is a hunger for information from companies that are seeking to understand how to build their businesses on the back of being more sustainable.

Major brands in particular say they are keen to build trust in their products by becoming more environmentally and ethically conscious but are prepared only to invest if they can see it will add to the bottom line.

See full Article.