With so many bright people leading our corporations, why was the financial crisis not averted? Rather than finger-pointing, in Building Respected Companies, IESE Dean Jordi Canals gets to the root of our current woes: corporations are suffering from a crisis of identity and purpose. Only by rethinking the true nature of corporations and their role in society will firms be able to retake their rightful place as one of our key institutional pillars.“We consider firms to be vital institutions for society and believe we cannot afford to see them and their reputations crumble,” says Canals.
Regulation can go some way toward address the shortcomings, but Canals believes the debate needs to go further. The book aims to shift the debate from a strictly regulatory one to refocusing on the firm’s primary mission and purpose.
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