A Risk Intelligent view of reputation

An outside-in perspective

Quick-glance overview
• Reputational risk is now regarded as a “meta risk,” standing at the forefront of key strategic and operations concerns, right alongside new competition, technology failures, talent issues, and changing regulations
• Traditional risk approaches often don’t work — they focus too much on risk avoidance or minimizing asset losses, and exclusively on an “inside-out” view of circumstances; a Risk Intelligent approach takes an “outside-in” perspective, relating enterprise reputation matters to strategic outcomes, value protection and value creation
• Effective management of risks to reputation involves a three-step process of internal discovery, analysis of stakeholder and marketplace threats and opportunities, and proactive management of actions designed to protect and enhance reputation and value
• New, specialized diagnostic tools can help map “hot spots,” gauge impacts, and measure effects
• A Risk Intelligent, proactive course of action helps harness both known and unknown hazards and can help ensure that your reputational risk strategy aligns with your business direction

See full Report, in pdf format.