Why Guys Are More Resistant Green Consumers and What to Do About It

If we look at green behavior along gender lines, women consumers win the day. There’s plenty of research to back this – from LOHAS studies to countless others. Among the latest is a report released by Ogilvyearth, which adds a whole new reason why.

In it, 1,800 American adults were asked “do you think the green movement is more masculine or more feminine.” 82% said more feminine.

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