The environmental landscape is transforming before our eyes. Governments, companies, and customers all have a stake in this new greener world. Many see significant opportunities as governments ramp up new programs and regulations to support various green initiatives, but challenging questions still remain. What are the real business implications of words like “green” and “sustainable?” What do internal green initiatives mean for firm economics, for employees, and for attracting and retaining talent? How will companies find the appropriate balance among the sometimes competing demands of stakeholders, customers, suppliers, and regulators? What new business models will emerge to enable firms to take advantage of new sources of energy, innovative ways to manage resources, and increased demand by customers for green products (who often remain sensitive to the prices of those products)?
Oliver Wyman works with clients to navigate the green terrain and develop practical solutions that balance the various interests involved. We believe it’s critical to take an outside-in perspective that incorporates the voice of the customer, but we also focus on making the economics and the organization work when designing a green program or business.
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