Global concern about climate change has taken a back-seat to other environmental issues such as air and water pollution, water shortages, packaging waste and use of pesticides, according to the 2011 Sustainable Efforts & Environmental Concerns report from Nielsen, which surveyed more than 25,000 Internet respondents in 51 countries.The bi-annual report shows that while 69 percent of global online consumers say they are concerned about climate change/global warming (up from 66 percent in 2009, but down from 72 percent in 2007), concern for other environmental issues are increasingly taking a higher priority in the minds of consumers. Three out of four global consumers rated air pollution (77%) and water pollution (75%) as top concerns, both increasing six percentage points compared to 2009. The most rapidly growing area of concern among 73 percent of global online consumers surrounds the issues of pesticides, packaging waste and water shortages, with reported concern increasing 16, 14 and 13 percentage points, respectively over the last two years.
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