The underestimated profit machineIn recent years, the manufacturers of wind turbines have mainly dealt with the significant challenges involved with supplying the ever growing market with new machines. As the installed base has grown, the need for service has climbed at an above-average pace. To gain a share of this highly profitable business, companies need suitable business models as well as professional processes and structures. But such organizational actions frequently have not been taken. The Oliver Wyman study “Wind Power 2020: Boom-Market Service” identifies areas for action and provides solutions.
The world market for operations & maintenance (O&M) of onshore wind-power stations will more than quintuple over the next 10 years and reach €27 billion. The service business will rise roughly twice as fast as the rapidly growing business with new units. In Europe alone, service volume will nearly triple, climbing from today’s level of less than €3 billion to about €8 billion in 2020. In the process, it will make up approximately 40 percent of total business.
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