With rolling debt crises blasting Western economies already weakened by the recession, hopes are resting on the BRICs—the emerging market dynamos of Brazil, Russia, India and China—to power countries and corporations back to growth. Keeping those engines humming is increasingly dependent on women. In the BRICs (which have accounted for 45% of global growth since 2007), female earnings are growing twice as fast as male earnings and women now control two-thirds of consumer spending.
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