E-mobility is one of tomorrow's major business opportunities. By the year 2025, electric or partially electric vehicles will account for up to 50% of new vehicle registrations in Europe. Although e-mobility is certainly not part of our everyday lives yet, it is definitely picking up speed. The European Union is setting the pace of change: it has decreed that CO2 emissions must be reduced by 20% between now and 2020.But who are the major players, and what are the most important drivers? Utility companies, for instance, want to become greener and boost sales in the process. At the same time, they hope that electricity storage and grid balancing become easier. Automakers, on the other hand, must develop new technological knowhow to gain the edge over their competitors and fulfill EU emissions targets. Governments hope to use e-mobility to reduce dependence on oil, improve the quality of life and promote their local economies.
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