Building a Corporate Reputation of Integrity

A Discussion Guide for Executives about Communications and Ethics

Now more than ever, consumers consider a company's reputation when shopping for goods and services. But at a time when corporations are intensely scrutinized by journalists and bloggers, a strong reputation is both more difficult to achieve and more complicated to maintain. The Fellows of the Ethics Resource Center (ERC) have assembled insights from brand management and public relations gurus to produce a guide on how to establish, develop, and protect a corporation's reputation of being an honest broker in the marketplace. The guide will help executives maneuver through the increasingly complicated landscape on the path to "Building a Corporate Reputation of Integrity."

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