Social Innovation: Google Green

Google is embracing social innovation through solar power as it has invested alongside global investment firm Kohlberg Kravis Roberts (KKR's) and Recurrent Energy, a leading solar developer to buy four photovoltaic power plants in California. This is Google's first investment in photovoltaic power plants, which uses on the ground thousands of solar panels like those found on residential rooftops. Google has stated that rooftop solar is appealing because it allows carbon-free electricity to be generated where it is consumed, avoiding the need for expensive and environmentally disruptive transmission projections.

The search giant has previously invested hundreds of millions of dollars in social innovation and renewable energy sources such as wind farms and solar thermal power plants.

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