Tapping corporate expertise to improve lives

It used to be that when I went to talk to companies about stepping up their contributions to social causes in Africa, I would be ushered in to the corporate social responsibility department. But times have changed. These days, I usually start with someone in business development—and may end up with someone in the CEO’s office. That’s because smart companies are starting to see Africa as an emerging investment opportunity. While more established markets may be sagging, Africa is fast becoming one of the most attractive regions for expansion—studies show current purchasing power on the African continent at $1.3 trillion. Indeed, the story of Africa’s rise may be one of the most dramatic and important developments of this century, and one that’s still just in the beginning stages.

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