"Historically, when environmentalists see a problem, their reaction is to regulate it," says Mark Clevey, a clean technology guru who has helped dozens of green small businesses in Michigan get off the ground. “When entrepreneurs see a problem, their reaction is to seek a solution that’s profitable.” Clevey contends that entrepreneurial approaches usually produce better solutions faster than regulation.Clevey is right. What’s more, I believe the entrepreneurial approach produces better political solutions as well. When entrepreneurial solutions work, they create new jobs and business opportunities. These are big plusses, effectively countering objections that environmental safeguards destroy jobs and harm the economy. At the moment, for example, such objections are stalling climate legislation in the U.S. Senate.
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