Saturday, January 14, 2012

Spain No Longer Battling the Windmills


Comparing Spain's current market grasp on wind energy with the quintessential Spanish literary symbol -- Don Quixote battling the windmill in La Mancha -- offers a certain irony. If Don Quixote is the representation par excellence of Spanish culture, today he would no longer be battling windmills, but rather trying to figure out how to manufacture them most efficiently and then exporting his business model all over the world.

Were this newly imagined persona to drive around in his car and explore the expansion of Spanish multinationals that specialize in wind energy, he would find one company's logo etched on some of the most sophisticated turbines on every continent. Gamesa Corporación Tecnológica's rapid and ambitious expansion story has been anything but a quixotic dream. The Zamudio-based multinational has risen to international prominence thanks, in large part, to certain strategic initiatives.

See full Article.