More and more, companies are building long-term commitments to corporate social responsibility (CSR). In 2012 the rise in consumer activism and mobility, the Occupy movement, 24-hour accountability (thanks to social media), and global resource depletion will force every enterprise, large and small, to make CSR a focal point. Four particular areas stand out among many.Employee Engagement: There will be a continued growth in employee-engagement programs. If the economy continues to falter, we will see more corporations supporting NGOs and nonprofits via employee volunteer programs, rather than just writing checks. A recent sustainability study by Green Research found that 80% of major corporations are planning to invest significantly in employee engagement in 2012.
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