One in three people in the United States is a person of color, and going forward, 85 percent of U.S. population growth will come from nonwhite ethnic groups.1 The buying power of these groups has been growing more quickly than that of white consumers. One in two workers is a woman — and women today are making 80 percent of consumer purchasing decisions.2 Is it any wonder that when a company includes team members who represent diverse perspectives, it performs better?
The term “diversity” came to prominence in America’s workplace as an expression of the “right thing to do.” In today’s dynamic business environment — where knowing your customer is so critical to growth — diversity is also the smart thing to do. The business case for diversity is clear and compelling.
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